You want people to see your content. Social media algorithms prioritize certain content, much of which remains a mystery, so surely the best way to reach new audiences is by getting around the algorithm, right?
Why am I qualified to tell you this? Well, in just three weeks, I went to five job interviews, all from cold applications. I declined another interview. I eventually declined three job offers. And then I accepted the offer not with the highest salary or best title, but the one with interviewers who had the most thoughtful, sincere, professional answers to all my questions. And before that? I took a job offer that was so entirely wrong for me, misrepresented, and the best learning opportunity I never wanted.
So you’re going to Greece! Lucky you! Greece has been, by far, one of my absolute favourite places in the world and I would go back tomorrow if someone gave me the plane ticket and time off work. But there are a lot of things I wish someone had told me, so I’m sharing them with you.
You’ve recently started a business driven by your passions. You love what you’re doing, but now it’s time to get noticed. You have no marketing experience, but you know your business inside-out and backward. Here’s where you start.